Brand Manager - Central & South CEE Cluster Bucharest

Brand Manager - Central & South CEE Cluster
Bucureşti
Bucharest, Bucharest, Romania

Description Overview

We are excited to be recruiting a Brand Manager Central Eastern Europe (CEE) Central – South Cluster to join our dynamic Cluster Marketing Team in Romania, Bucharest. This position will report to the Category Marketing Manager and will be responsible for the management of a brands’ portfolio to achieve company objectives at CEE Central – South level. As Brand Manager CEE Central – South Cluster you will have fundamental role in developing the strategies for assigned portfolio for all countries in the region and work very closely with local countries’ Activation Teams to ensure best in class implementation.

Scope of the Role

Develop annual marketing plans and
-
- coach the successful implementation of brands’ strategy at country level.

Development & execution of Media Strategies in close cooperation with Central Marketing & Media groups.

Drive the innovation pipeline (new brand and line extensions launches) in line with the central opportunities and local market insights, including business case building,
-
- market plan, marketing mix and implementation.  

Monitor markets’ dynamics and identify business/marketing opportunities.

Monitor brands’ performance across all key metrics and propose corrective actions as required.  

Perform competition intelligence, market trends analysis & identify consumer insights and their implications on the business, using market research and in collaboration with local countries.

Responsible for managing brand P&L, in line with targets, to ensure optimum financial shape 

Ownership of marketing budget on assigned brands

Lead internal alignment meetings (Local Countries & Central Marketing) /reviews for assigned brands with active involvement in delivering Selling stories/ NPDs info – Selling Stories/ MKTG Strategy support /A&Ps allocation 

Development of CEE Central – South Brand toolkits following Central Marketing Toolkits for assigned portfolio and lead all internal alignments with local RA & Activation teams 

Cross-functional collaboration with key departments (Activation teams, Sales, E-commerce, Regulatory Affairs, Quality Affairs, Finance, Supply) and close cooperation with external partners (creative, media, market research agencies) to ensure alignment, successful and
- time execution of the marketing strategy/ plans and achievement of brands’ objectives.

Lead Category/brand Market Research

Experience Required

Relevant University degree (Marketing/Economics/Business Administration)

At least 4 years of previous experience (OTC, FMCG) – previous experience in VMS category will be considered an asset

Strong analytical & strategic thinking 

Passionate, with CAN DO attitude, Problem solving mindset & results’ orientation 

Innovation & creativity spirit 

Solid organizational & communication skills

Leadership and teamwork skills

Ability to manage time and prioritize effectively

Desire to work in a
- paced environment

Good knowledge of digital marketing

Excellent oral and written skills in English

Excellent knowledge of MS Office

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Find out more about at Perrigo. Hybrid Working Approach

We love our offices and the setting they provide for
- person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more Applicants please note:  To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position. ) Thank you. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities.  #DIV #weareperrigo