Brand Manager Bucharest

Brand Manager
Bucureşti
Bucharest, Bucharest, Romania

Since 1998, we've been active in the Human Resources consulting market, providing regional coverage across four key areas of expertise: recruitment and selection, personnel leasing, assessment centers and consultancy. As leaders in Transylvania, we've expanded our reach to embrace a culture of continuous improvement, thereby strengthening our position in the Romanian and also regional market. This commitment underscores our dedication to evolve alongside the dynamic needs of our clients and the
- changing landscape of the business environment.

Our success stems from the professionalism of our services, the multidisciplinary expertise of our consulting team and our ongoing collaboration with those who rely on our consultancy services.

Building
- term partnerships with clients across diverse industries such as IT&C, automotive, outsourcing, pharma, banking, FMCG and more, is our primary objective.

Our commitment to client orientation, teamwork, flexibility, excellence, dedication and responsibility reflects our aim to bring added value to our services.

The Brand Manager will join a dynamic marketing team and be integrated into the company's
-
- day operations and campaigns.

Role description:

• Responsible for executions/development and
  - up of assigned projects under supervision of the Direct manager;
• Drives effective implementation of brand positioning with both internal and external partners;

• Knows and understands the role of managed brands as well the other brands in the managed category;

• Recommends marketing activities supporting managed brands role and prepares recommendations that meet current brand's mission, market and competitive opportunities;

• Supports the development and introduction of new products/brands within the assigned categories, all activities related to innovation development: planning, designing and launching new product initiatives, according to internal procedure;

• Managing projects related to brand packaging, other visibility tools, together with Trade Marketing dept aligning with key stakeholders;

• Lead and implements our brand involvement in several events, working closely with specialized agencies and internal sales & trade
  - premise teams;

• Develops Marketing Communication brief and
  - leads multiagency briefing;

• Co-leads media plan development for specific marketing activity, applies learnings to media plan development and develop post campaign analysis;

• Leads creative agency through production process and is able to negotiate timing and costs. Leverage production amplification to resolve timing and cost issues;

• Understands consumer needs and describes how innovation/ brand activation delivers on consumer needs;

• Responsible for A&M budget reporting and monitoring of the assigned brands;

• Involved in continuous communication with external partners: media, creative and research agencies for the respective projects;

• Actively involvement and ensure quality plans development based on available company data: Retail Audit, internal sales, BLS, HHP data.

Qualifications:

• University degree;

• Minimum 3 years in a Brand Management related function in FMCG;

• Consumer centric view & market knowledge;

• Communication skills, networking ability;

• Project management skills;

• Analytical & organizational skills corroborated with attention to details;

• Proactive,
  - driven,
  - solving ability;

• Strong drive for innovation;

• English proficient;

• Fully PC literate;

• Stake-holder management in matrix environment – influencing local commercial team, CEGB regional team, EER Category platform team;

• Project – management advanced capabilities;

• Demonstrate passion and pride in the company, and contribute to an enjoyable and rewarding work environment. Inspire excitement around shared goals, and empower others to act and think in ways that will get the job done.