CEE Busco/No-Spa Zone Brand Lead Bucharest

Build CEE organization engagement for growing leading portfolio of No-Spa brand for Sanofi CHC.

Role models Sanofi Leadership values and behaviours day to day and as a member of CEE Leadership Team.

Contributes to building managers of the future on his/her team and inspires growth across entire organization.

Acts as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

Owns brand building (brand strategy - positioning and
- term plan, brand planning, communication & media strategy, innovation strategy) for the countries and brands in scope.

Owns
-
- end brand activation along the consumers’ journey to enable them to take health in their hands.

Owns creative development with agencies to elevate benchmarks for our communication and increase brand love.

Provides inputs on Healthcare Professionals (HCP) engagement strategy and owns materials supporting the execution.

Defines budget allocation and priorities for brands in scope and tracks A&P execution vs plan.

Monitors and influences brand performance to ensure it meets category KPIs on Sales (sell-in/sell-out), profitability (BOI) and innovation (incremental sales).

Anticipates and manages upsides and risks to ensure achievement of business targets.

University Degree - Business or Marketing Background.

Strong marketing experience in recognized OTC/FMCG companies at country and/or Zone level with proven track record of stretch business growth and brand building (measures via share growth and brand equity growth).

Strong track record in strategic & operational marketing as well as innovation

Flair for creativity and building effective relationships with creative agencies

Strong leadership skills (experienced in leading teams including direct report relationships,
- functional teams as well as effective intercultural leadership acumen).

Excellent people and communication skills, ability to operate and influence in a diverse and complex matrix environment, and ability to build sustainable social relationships within the organization and with external stakeholders.

Experience in effective
- functional engagement with e. g. Supply Chain, Industrial Development, Market Research, Medical and Regulatory.

Experience in P&L management and accountability.

International experience (experience working outside of own cultural environment / across multiple countries preferred).

Fluent knowledge English and other CEE language (i. e. Czech, Hungarian, Polish, Romanian or Ukrainian)