CRM & Marketing Automation Specialist Bucharest

CRM & Marketing Automation Specialist
Bucureşti
Bucharest, Bucharest, Romania

Ahold Delhaize is one of the world's largest food retail groups and a leader in both supermarkets and
- Commerce. Its family of great, local brands serves more than 50 million customers each week in Europe, the United States and Indonesia. Together, these brands employ more than 420, 000 associates in more than 7, 000 grocery and specialty stores.  

About us:

We’re AD/01, the tech studio that builds the future of food retail. Whether it’s
- store aisles, online baskets, or
-
- scenes operations, we innovate the daily food experiences for farmers and families, grandmas and greengrocers and pickers and packers alike.

We’re part of the Ahold Delhaize network, one of the world’s largest global food retail groups and a leader in both supermarkets and
- commerce. With 19 strong local brands in Europe, the United States, and Indonesia, we create a meaningful difference for our customers, our people, and the world around us. And we’re looking for the freshest minds excited to create the recipe for change.

Your new role and environment:

At AD/01, we make sure your time at work is
- spent. In a dynamic and driven environment, you will try what’s new,
- solve, and learn by doing. And you will have ownership over your work, enjoying both freedom and responsibility on your plate. With the right tools and support, you will be able to build your skills and broaden your horizons, working with people as smart and encouraging as you.

We aim to make Ahold Delhaize the best omnichannel food retail company in our markets. This means we are setting up and will be rolling out new technologies to provide customer services and channels to communicate to our customers. This is a journey, we test and experiment, we innovate and push boundaries. As <CRM & Marketing Automation Specialist> you will be at the forefront of this transition. Your goal: grow and optimize the capability of targeted customer communication for Ahold Delhaize brands. How? Through designing and implementing automation workflows and campaigns in the Salesforce platform in combination with new processes to drive customer traffic and loyalty in an omnichannel way.

By shaping, sharing, and scaling the best digital strategies, solutions, and support across all our brands, we accelerate omnichannel success for the entire organization. The small changes designed by our digital department multiply exponentially to benefit our brands' customers and our businesses.

Key responsibilities of your role:

As <CRM & Marketing Automation Specialist> you are responsible for the
- up, optimization and experimentation of marketing journeys and data within Salesforce Marketing Cloud.   You have the ability to build, change and own the journeys and channels in Salesforce Marketing Cloud and also in other digital channels (eg. Loyalty and
- commerce platform
- offices etc. ). This is done by evaluating and scaling best practice journeys, collaborating with local brand teams and various technical experts.

• Work together with a team of (internal and external) designers, content specialists, developers to build advanced data driven campaigns.
• Build, test and deploy campaigns and (cross-channel) digital marketing journeys.
• Responsible for data processing within Salesforce Marketing Cloud.
• Proactively identify data driven opportunities for generating business value using Salesforce technology.
• Responsible for selected CRM segment campaigns and their complete management and execution.

Requirements:

So, what do you need to bring to the table? Here’s what we’re looking for in our new colleague. But, even if you don’t tick all the boxes and strongly believe you’re right for the job, please also apply.

  

• University degree (preferably).
• 2+ years experience in Salesforce Marketing Cloud or other Marketing Automation platform.
• You have a growth mindset, are constantly looking for opportunities to improve what we do and how we do it.
• Experience with mapping and building customer journeys in email marketing channel, but preferably across multiple channels.
• Experience in AMPScript, a solid understanding of SQL and Javascript/HTML is a big plus.
• Experience working with CRM data and gather insights from data / analyzing running campaigns based on customer data.
• Experience with A/B testing campaigns for different audiences and translating business needs into smooth campaigns.
• Strong communicative skills and attention to details.
• Good level of English required.

Benefits:

So, what do we have in store for you? We offer flexible hours and a hybrid working model, allowing you to work both from home and at the office. We provide competitive benefits to support health,
- being and your professional growth. This includes: a significant budget on benefit platform and a yearly bonus. At AD01 we welcome everyone, just the way you are, and encourage individual growth with valuable opportunities and a worldwide
- brand network.

Have you got appetite for this job? Apply today.

If you have any more questions, don’t hesitate to contact Valentin Cismaru at Valentin. Cismaru@AD01.com

For us, diversity means being inclusive of thoughts and skills, generational differences, LGBTQ+, gender, race and ethnicity, disabilities, nationalities and more. We accept everyone for who they are.

We vragen

• Atentie la detalii
• Atentie la calitate
• Atitudine pozitiva
• Abilitati analitice
• Curiozitate
• Deschidere fata de client