Digital Marketing and Ecommerce Manager I Romania Bucharest

Digital Marketing and Ecommerce Manager I Romania
Bucureşti
Bucharest, Bucharest, Romania

This role holds the responsibility for developing and delivering the digital marketing communications strategy for Romania.   This role will work to ensure that all initiatives achieve maximum ROI, are executed within budget and aligned to the strategic business objectives.  

To continue to develop and implement Digital Trading Strategies for Garmin.com.

To drive and manage all aspects of the digital channels to achieve sales and profit targets across all business segments.

All of this is achieved working primarily with our Marketing Manager, sales teams and external agencies having significant involvement in delivering a global approach, adapted for local markets.

We believe that collaboration leads to the best ideas, and we rely heavily on team interaction. As a hybrid role based in Bucharest, this position will require at least 3 days in the office each week.

Responsibilities:

• Define, develop an e
  Commerce conversion strategy, alongside the Marketing Manager, for the business to achieve sales and profit targets.
• Deliver agreed online sales plan for each segment, setting core KPIs (Sales, Traffic, Conversion) through a robust budgeting process.
• Manage digital marketing deliverables for Garmin.com initiatives, including promotions, category campaigns, product launches, and brand campaigns/activations.
• Fully own the blog strategy for garmin.com to support organic search and support our customers on their purchase journey, working closely with the marketing team to align on key stories and content.
• Work with the assigned agency to organic search / content activity, managing the digital marketing budget, as well as setting and delivering core ROI targets.
• Own the social media channels for Romania and work closely with our agencies to deliver the best conversion strategy for our products.
• Manage partner relationships including key B2B and Health revenue channels where required ensuring return on investment is maximized.
• Track, report, and analyze current business reporting tools plus website analytics, initiatives and campaigns across Garmin.com.
• Drive a digital first approach across the commercial team and ensure all product information and assets on the websites are optimized through effective collaboration with UK product and marketing teams.
• Oversee the management of brand online presence on Garmin.com, maximizing engagement and product revenues including accurate demand product forecasting.
• Actively monitor market activity to ensure our proposition is compelling.

Requirements

• Bachelor's or master's degree in marketing or related fields.
• 3-5 years of work experience in digital marketing communications and
  - commerce experience, ideally within retail or sports/consumer electronics.
• Understanding of challenges, complexities and future opportunities presented by Internet, e
  Commerce, digital marketing.
• Experience with all forms of marketing functions – ATL, BTL, online (including social media, digital  & performance marketing), PR, events.
• Good understanding of marketing trends.
• Budget Management skills.
• Good Prioritization, project management, and time management skills.
• Strategic thinker with a practical, results oriented approach.
• Collaborative team player, able to liaise with colleagues at all levels.
• Very good communication and presentation skills.
• Excellent fluency in both Romanian and English language.
• Excellent PC skills.

Benefits

Benefits to enhance your experience:

• 24 days off each year plus extra vacation days based on years at Garmin and compensation for legal holidays.
• Health package subscription and yearly budget for glasses.
• Monthly budget for sports and wellbeing activities.
• Local and global career development programs (training, mentorship, technical and leadership development, and more).
• Access to
  - learning platforms and support for technical conferences attendance.
• Loyalty bonus within the company, plus other special bonuses (for holidays and personal life events).
• Meal tickets.

Yours exclusively when part of our team:

• Significant discount for Garmin products.
• Employee stock purchase plan.
• Contribution to the retirement plan (Pillar 3).
• Garmin products available for testing and borrowing.
• A comprehensive event series championing wellbeing, sports, and community tailored to foster holistic health (featuring sports events, classes, hackathons, parties, and more).
• Other benefits which we invite you to discover along the recruitment process.

Garmin Cluj is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, national origin, sex, age, or disability.