Digital Marketing Specialist - Bucharest

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Digital Marketing Specialist
Bucureşti
Bucharest, Bucharest, Romania

Company Description

At METRO, we champion independent businesses through our 30 stores and the La
Doi
Pași chain. We support local businesses by offering diversified multichannel solutions and developing strong,
- term relationships with retailers and Ho
Re
Ca customers.

We have been building successful careers since 1996, and our Top Employer certification confirms our commitment to constantly improving the experience of our colleagues by creating a safe and stable work environment with opportunities for professional development, including at an international level

#METROVIBE reflects the friendly and optimistic working atmosphere! We are always with a smile on our faces, ready to go through any challenge together!

We are 4000 #METROCHAMPIONS and we invite you to find out more and join the team!

Job Description

Are you passionate about creating impactful online strategies? Do you thrive in a
- paced, innovative environment? You could be a perfect fit for METRO Romania as a Digital Marketing Specialist!

Join us and you will:

Implement digital marketing strategies to promote products, boost brand visibility, and drive traffic to stores;

Develop a content calendar and ensure consistent and relevant content is being produced, which aligns with the company's goal;

Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI;

Oversee banner ads and remarketing campaigns on Google Display Network and other platforms;

Plan, allocate, and monitor the digital marketing budget for paid campaigns to ensure efficiency and profitability;

Create and manage social media content and paid advertising to engage customers and promote sales events;

Track performance metrics (traffic, conversion rates, ROI) using tools like Google Analytics, and adjust strategies based on insights;

Coordinate digital efforts to create a seamless customer experience across online and physical retail touchpoints.

Qualifications

To be successful in this role and to enjoy your morning coffee with great colleagues, you will need:

Ability to plan, execute, and optimize
- channel marketing campaigns aimed at driving sales and customer engagement;

Analytical skills to interpret campaign data, track performance, and make
- driven decisions to improve ROI;

Ability to manage digital marketing budgets;

Bachelor/ Master’s degree;

Proficiency in English.

Additional Information

We're ready to train and reward you as a #METROCHAMPION:

Lunch and holiday are provided by us through meal vouchers and holiday bonus;

Your health is a priority for us, that's why you benefit from private medical insurance;

Your performance is rewarded with team or individual bonuses;

You get extra days off for various occasions;

You have access to psychological, financial and legal counselling for you and your family;

You get holiday and special occasion bonuses (Christmas, Easter, 1st of June);

You get a referral bonus for new #METROCHAMPIONS for our team;

You get discounts on medical and sports subscriptions;

We value stability and reward it with extra vacation days and loyalty bonuses.

Detalii privind locul de muncă:

Firma:	METRO/MAKRO
Localiția:	Bucureşti Bucharest, Bucharest, Romania
Adăugat:	7. 9. 2024 Postul de muncă activ

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