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Digital Marketing Team Lead
We are looking for a passionate and enthusiastic professional who is eager to make an impact on the growth of a dynamic telecom brand in the United States.
Responsibilities:
- Monitors overall performance and proposes the strategic marketing direction for the Tello brand
- Supervises brand presence and content creation together with the Inbound specialist
- Manages the advertising budget and the overall advertising strategy, by perfecting the mix of channels to meet the CPA and customer acquisition goals
- Manages the team and sets performance-driven goals for both the team and individual members
- Supervises Tello service promotions (makes estimates; proposes site changes and decides on image and wording together with the Inbound Specialist; sets up tasks and follows up on implementation; gathers results and follows retention performance for each campaign)
- Supervises Tello device promotions (follows competition and compares device portfolio and pricing; proposes devices to Telecom and decides on pricing and monthly promotions with Telecom; sets tasks for promotional pricing)
- Supervises retention efforts and develops action plans together with the retention team to reduce the overall churn rates
Requirements:
- Minimum 5 year experience as a Marketing Specialist or in a similar position
- Experience in working with online advertising platforms and tracking tools (Google Analytics, Google Ads, Facebook Ads etc)
- Strong knowledge in defining a consistent communication strategy
- Ability to define and sustain relevant KPIs for online marketing efforts
- Good understanding of affiliate marketing tactics
- Experience in working with Google Sheets/Microsoft Excel
- Excellent communication skills and ability to offer feedback
- Strong attention to detail
- Economics/Marketing/Communication/Social Sciences background is a plus
- Experience in coordinating teams is an advantage.
Our Offer:
- Attractive compensation package;
- Fixed salary compensation;
- Annual performance based bonus;
- Referral bonus;
- Hybrid working model;
- Maximum value Sodexo meal tickets;
- Extra vacation days offered for seniority in our company;
- Health and Wellbeing;
- Gym Discounts and 7Card Partnership;
- Medical Benefits at MedLife;
- Personal and professional development;
- Bookster subscription.
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