Digital PR & Link Building Specialist - FRYDI007 Cluj-Napoca

Digital PR & Link Building Specialist - FRYDI007
Cluj-Napoca
Cluj-Napoca, Cluj County, Romania

You’ve probably heard of the largest marketing department in Cluj, comprised of over 130 professionals. Guess what? We’re still expanding and that means more opportunities for talented individuals like you!

We are now looking for an outgoing person who is ready to reach out to and connect with journalists, bloggers, and industry influencers across North America. A person whose biggest strengths are positivity, professionalism, ambition, and who can use the written word to build relationships.

The ideal candidate will be a driven communicator with experience in link building or similar roles (e. g. sales prospecting, online research, managing email lists, etc. ). The Digital PR Specialist will be the main
-
- contact for both press & blogger outreach, and inbound requests.

This is a great opportunity to develop professionally and grow your skillset as a part of a passionate and highly collaborative marketing team.

You will be part of a highly skilled team in charge of strategizing, managing, and executing the PR and backlink campaigns for one of Yardi’s brands. You will play a critical role increasing the authority of the brand’s website by securing links, citations and mentions from relevant, authoritative sources. This position reports directly to the Marketing Manager and will collaborate with the writing and link building teams to boost awareness of branded assets in order to generate more inbound links to the domain.

You’ll be joining a team that constantly secures mentions in the most popular publications on the web, such as Washington Post, NY Times, Business Insider and Forbes. We take great pride in the content that gets featured in these publications, as it is fully produced
- house by our team of writers, marketing analysts and designers.

This position is available in a hybrid regime that implies working from the office at least once a week. Therefore, please take into account that you would need to be located in or near the Cluj-Napoca area.

• Research and identify websites in a variety of industries in order to develop a reliable network of valuable outreach contacts;
• Create unique, compelling outreach messages to journalists, website owners, and bloggers, using creativity to engage prospects with memorable hooks and calls to action;
• Identify, research, and gather background information to contribute ideas for new brand assets in team content brainstorms;
• Promote blog articles and other content via newsletters and email marketing to existing clients;
• Write authentically and engagingly about the value of our brand as a top resource in the industry.

Requirements

• Bachelor’s degree in PR, Marketing, English, Advertising, Communication, Journalism or related fields;
• Excellent English skills, both verbal & written;
• 2+ years of experience working in a similar role;
• Ability to write creative and engaging content based on a variety of topics;
• Independent,
  - starter with passion for marketing and technology;
• Strong networking and online research skills;
• Highly organized and creative with attention to detail;​
• Basic understanding of SEO is a plus.

Benefits

• Highly competitive salary;
• Up to $2. 000 educational reimbursement plan/calendar year;
• Comprehensive private medical and life insurance plan;
• Flexible work schedule;
• Modern technology, work methods and tools;
• Possibility to participate in various training programs and conferences;

• 40 RON/day meal tickets;
• Frequent internal engagement activities, themed parties &
  - buildings;
• Discount plans for fitness centers, restaurants and various service providers;
• Fresh fruit, snacks and coffee in the office;
• Open air terraces, game rooms.