Direct Response Ad Designer (Meta, IG, Website) Bucharest

Direct Response Ad Designer (Meta, IG, Website)
Bucureşti
Bucharest, Bucharest, Romania

Direct Response Ad Designer (e
Commerce)

About Us

We're a
- growing e
Commerce brand looking for a talented Ad Designer who understands what makes people click and buy. Our team is focused on creating
- converting ads that drive real results, and we're looking for someone who can blend creativity with commercial awareness.

Position Overview

We're seeking a
- time Graphic Designer specialized in creating
- stopping, direct response ads for our e
Commerce products. This is a remote position with stable,
- term growth potential as our brand expands.

Working Hours & Stability

• Full-time position (40 hours/week)
• Flexible working hours within your own time zone
• Long-term role with
  - weekly pay
• Consistent workflow - no
  - based uncertainty

Core Responsibilities

• Create
  - converting static ads for Meta, Google, and display networks
• Design multiple ad variations for A/B testing
• Adapt existing
  - performing concepts into fresh variations
• Ensure brand consistency across all ad creatives
• Work with clear KPIs and performance metrics
• Collaborate with our media buying team to optimize based on ad performance

Required Experience & Skills

• 2+ years experience creating direct response ads for e
  Commerce brands
• Portfolio demonstrating
  - converting ad creative
• Proficiency in Adobe Creative Suite (especially Photoshop and Illustrator)
• Understanding of ad platform specifications and requirements
• Experience with photo manipulation and composition
• Strong typography and layout skills
• Ability to work with creative briefs and brand guidelines

Must-Have Knowledge

• Direct response advertising principles
• e
  Commerce conversion tactics
• Ad platform creative requirements
• Basic marketing psychology
• Commercial photography composition

Daily Activities

• Creating new ad variations based on performance data
• Adapting winning concepts into fresh designs
• Optimizing existing ads based on performance feedback
• Collaborating with media buyers on creative strategy
• Maintaining organized design files and assets

Success Metrics

• Ad
  - through rates
• Creative performance metrics
• Design turnaround time
• Variation testing velocity
• Brand consistency adherence

Growth Opportunities

• Lead Designer role as team expands
• Creative Director path
• Performance bonus structure
• Skill development in emerging ad formats
• Training in advanced marketing psychology

Tools We Use

• Adobe Creative Suite
• Figma
• Canva Pro
• Project management tools
• Asset management systems

Ideal Candidate Qualities

• Results-oriented creative mindset
• Strong commercial awareness
• Attention to detail
• Fast turnaround capability
• Data-driven approach to design
• Proactive communication skills

What We Offer

• Competitive base pay
• Performance bonuses
• Stable,
  - term position
• Professional development support
• Collaborative team environment
• Regular feedback and growth discussions
  
  

Application Process

1. Submit your portfolio focusing on direct response ad examples
2. Include performance metrics for your past ad creatives if available
3. Complete a paid test project
4. Interview with the creative team
5. Final interview with management

Required Test Task

Shortlisted candidates will be asked to:

1. Create 3 ad variations for a sample product
2. Provide rationale for design choices
3. Explain how they would test different variants
4. Show examples of optimizing based on data

Interested candidates should submit their application with:

• Portfolio link
• Brief case study of your most successful ad campaign
• Available start date
• Preferred working hours
• Expected compensation range