Head of CRM Bucureşti

Head of CRM
Bucureşti
Bucureşti, Romania

Our client is a well-funded iGaming startup which will be making a strong impact in the Romanian market. With ambitious growth plans and a customer-centric approach, they are looking for a Head of CRM to lead and optimize their customer relationship management strategy. As the Head of CRM, you will be responsible for developing, executing, and optimizing CRM strategies to drive player engagement, retention, and lifetime value. You will work closely with cross-functional teams, leveraging data-driven insights to create personalized customer experiences.

Responsibilities:

• Develop and implement a comprehensive CRM strategy focused on player retention and engagement.
• Manage end-to-end CRM campaigns, including segmentation, automation, and A/B testing.
• Utilize data analytics to track customer behavior and improve player lifecycle management.
• Optimise player communication across multiple channels (email, SMS, push notifications, etc. ).
• Collaborate with Marketing, Product, and Customer Support teams to enhance the user experience.
• Oversee bonus and loyalty programs, ensuring they drive customer retention and profitability.
• Stay up to date with iGaming trends and regulatory requirements in the Romanian market.

Requirements:

• Experience: 4+ years in CRM, with at least 2 years in a leadership role (preferably in iGaming).
• Industry Background: Strong knowledge of the iGaming sector and player retention strategies.
• Languages: Fluency in English & Romanian is required.
• Tech & Data Skills: Experience with CRM tools, automation platforms, and data analytics.
• Customer-Centric Approach: Passion for enhancing player engagement and loyalty.
• Strategic Mindset: Ability to drive innovation and optimize CRM processes for growth.

What’s in It for You?

• Opportunity to be part of a fast-growing iGaming startup.
• Competitive salary and benefits package.
• A dynamic and innovative work environment in Bucharest.
• Career growth and leadership development opportunities.

If you are an experienced CRM leader looking to make an impact in the iGaming industry, we’d love to hear from you!