Marketing & Business Development Specialist Bucharest

Marketing & Business Development Specialist
Bucureşti
Bucharest, Bucharest, Romania

Forvis Mazars is looking for an enthusiastic Marketing & Business Development Specialist to join its Mar
Com & BD team. The ideal candidate should be an organized and efficient person, responsible, and capable to propose solutions, develop and implement marketing projects, with a solid background (middle level) and experience in B2B projects.

Forvis Mazars is a leading international audit, tax, and advisory firm, aspiring to build the economic foundations of a fair and prosperous world.

Responsibilities

• Supports the Head of Mar
Com & Business Development to develop the
-
- market strategy and focuses on building Forvis Mazars’ capabilities in the market through thought leadership, publications, client materials, events, business offerings, etc.

• Drives the client facing community building, industry knowledge and capabilities sharing among all service lines (hosting monthly meetings, supporting client scoping,
- selling,
- selling, industry research, etc. )

• Uses Salesforce as a CRM tool to support the business development efforts of the company and optimise the prospects’ database;

• Coordinates the launching of the annual client satisfaction survey and any other relevant client surveys;

• Creates and optimises the tender toolkit (templates for various business offerings, executive summary, credentials library, etc. );

• Drives lead management through various channels (cross-sell/
- sell opportunities, digital campaigns, events, etc. ) together with the client facing teams;

• Moderates the requests for proposals coming from the website;

• Designs, implements, and evaluates B2B email marketing campaigns for client communication and lead generation purposes (monthly newsletter, event invitations, etc. );

• Works together with our DPO to make sure that the actions are compliant with the GDPR rules;

• Coordinates the publication of thought leadership materials in collaboration with the services lines experts (Doing business in Romania Guide, Transparency Report, Tax alerts, Accounting alerts, HR & payroll alerts, etc. );

• Actively engages in global and CEE Mar
Com & BD working groups;

• Keeps up with all relevant Forvis Mazars brand guidelines and potential updates.

Requirements

• Bachelor’s degree (preferably in Economics/ Marketing/ Commerce/ Business Management);

• Min. 4-5 years of experience in a marketing/ business development/ CRM role;

• Maturity to deal with senior stakeholders from across the business;

• Solid internal client focus with attention to detail, result oriented;

• Strong familiarity with email marketing platforms;

• Strong project management, organization, and prioritization skills;

• Excellent communication and presentation skills;

• Proficient in English.