Marketing Programs Specialist - FRVTV006 Cluj-Napoca

Marketing Programs Specialist - FRVTV006
Cluj-Napoca
Cluj-Napoca, Cluj County, Romania

At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to
- changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected.   With $6. 9 billion in revenue, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.  

We are now looking for a colleague to join our team in Cluj-Napoca, Romania as an Demand Programs Specialist.

Position Summary

The Demand Marketing Programs Specialist is responsible for planning, organizing and executing demand programs that focus on new buyers in new and existing accounts.  

The postholders advises the demand strategy and has the operational responsibility for demand program objectives, including the activation (acquisition), validation (nurture) and acceleration of demand. This role owns the collection, creation, and distribution of demand generation best practices and works with field and central marketers to apply them internally across all regions. You will often have the
- on responsibility for managing outside agency and vendor contracts and relationships. This role supports marketing leadership and works directly with sales, field marketing,
- based marketing, marketing operations as well as global program teams.  

What you'll do?  As a key team player, your responsibilities include:

• Works with marketing teams to develop demand marketing program strategies that supports demand pipeline and revenue impact
• Optimizes and standardizes demand program implementation processes across the global organization 
• Serves as the key stakeholder contributing to Vertiv’s overall campaign framework for demand marketing programs 
• Works to determine demand marketing program metrics and how to measure against objectives to gauge success 
• Works closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience
• Collaborates with the demand center and/or field marketing to ensure a cohesive creation, execution, and testing/optimization strategy exists to increase engagement 
• Collaborates with the digital team on acquisition and engagement demand programs, and ensures final tactic selection is appropriate for program design 
• Partners with portfolio marketing to identify audience requirements and provides insight into what is and isn’t working to drive future requirements
• Plans the best mix of integrated inbound and outbound tactics, including offline and digital 
• Engages proactively with sales teams to coordinate, communicate, and optimize the impact of acceleration demand marketing programs 
• Identifies and creates a testing approach for demand marketing program pilots
• Communicates with and educates marketing leadership about demand marketing programs 
• Manages demand programs and inputs into the selection of agencies and
  - party vendors
• Documents and communicates/distributes best practices for demand marketing program implementation across the organization, including recommendations for improvements 
• Serves as the key stakeholder and evangelist for testing and optimization, championing
  - driven risk taking by demand marketers 

Requirements

• Strong understanding of digital marketing principles
• Experience of ABM (account-based marketing) 
• Experience in the design and execution of demand marketing programs with a measurable ROMI 
• Detail oriented and self‐starter with strong written and interpersonal skills 
• Working knowledge of new tools in digital experience and demand marketing, along with established tools such as Google Analytics, Tag Manager, and social media platforms 
• Ability to work independently as well as part of a team 
• Minimum expectation of a Bachelors degree OR equivalent education/experience 
• Team player with positive “Can‐do” attitude 
• Great communication skills with enthusiastic personality 
• Ability to manage complex projects, often involving remote teams across multiple geographies and time zones