Portfolio Marketing Manager Customer Interactions - Bucharest

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Portfolio Marketing Manager Customer Interactions
Bucureşti
Bucharest, Bucharest, Romania

The Opportunity

Are you passionate about innovative technologies and usages such as AI and modern customer interactions, or simply about shaping the future of digital banking and transforming the financial landscape? As a Product Marketing Manager on Customer Interactions at Worldline, you will have the opportunity to create innovative strategies and drive our products’ awareness and adoption across Europe.

We are the driving force behind transformative customer interactions within the financial services sector, redefining how the customer engages with finance daily. The personalized solutions our team delivers today will empower millions of customer experiences tomorrow. Whether it is a neighbourhood bank or a global fintech firm, from Paris to Rome or Frankfort, we are making an impact in every financial corner of Europe. And just as we enable our clients to elevate their customer journeys, we are dedicated to propelling our team members' professional growth. Together, we are shaping change.

As a Product Marketing Manager at Worldline, you will play a pivotal role in shaping the future of our customer interactions value proposition, with key responsibilities including the development and implementation of robust marketing strategies to drive awareness and adoption of our products, both internally and across multiple European markets.

You will influence the entire lifecycle of your products, from conducting market analysis to working with product teams to identify, design and lead
-
- market strategies for your products across multiple countries.

Additionally, you will also be leading the topics on competitions matters, to ensure we always have an excellent understanding of our competitor’s activities.

Day-to-Day Responsibilities

Understand the market: have a deep understanding of the market landscape in which our product operates by conducting market research and competitive analysis.

Identify market trends, competitive landscape and customer needs.

Translate market and competitive insights into actionable strategies for product differentiation strategies.

Improve the customer feedback loop to ensure valuable insights are incorporated into the product roadmaps for continuous improvement.

Execute
-
- market strategies: translate the product vision into product marketing strategies to address specific markets.

Conduct market segmentation exercises to tailor strategic approaches to each target industry segment.

Plan and implement marketing initiatives to ensure the successful launch of new features or products.

Create compelling collateral: develop attractive sales materials that demonstrate the value of our products to different industries and personas.

Create sales pitches to promote our products (customer presentation, brochure, video, webinars, etc. )

Create an editorial plan to produce expert content for our marketing campaigns (white papers, blog articles, social media posts, etc. )

Internal enablement : work with Sales and Biz Dev teams to develop training materials and internal awareness around our products.

Regularly update our Share
Point product pages

Create sales and biz dev specific training materials

Regular communication on new products (product release, Internal newsletter and Share
Point)

Who Are We Looking For

Customer-centric mindset with a focus on delivering results that resonate with users.

Strong analytical skills and ability to understand market and customer data

Advanced communication skills, both written and verbal, to foster strong internal and external relationships.

Experience of working with
- functional teams

Perks & Benefits

At Worldline you’ll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. On top of that, you will also:

Be part of a company guided by a strong purpose to do good and recognized as top 1% of the most sustainable companies in all sectors worldwide;

Work with inspiring colleagues and be empowered to learn, grow and accelerate your career;

Hybrid Working Policy;

Meal vouchers;

Gift vouchers on the occasion of Christmas/Easter Holidays;

Private medical services;

21 vacation days/year;

Referral bonuses for new hires recommended by you;

WFH & Flexible Working Hours;

Full access to the “Learning” platform;

Detalii privind locul de muncă:

Firma:	Worldline
Localiția:	Bucureşti Bucharest, Bucharest, Romania
Adăugat:	11. 10. 2024 Postul de muncă activ

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