Salesforce Marketing Cloud Developer Bucharest

Salesforce Marketing Cloud Developer
Bucureşti
Bucharest, Bucharest, Romania

Job Description

Our Business Platforms team develops and manages integrated digital platforms that support various business functions, efficiency, connectivity, and innovation across the organization. They are experts in Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Information Technology Management Systems (ITMS), E-Commerce, Intranet and Insur
Tech.  

As a Salesforce Marketing Cloud Developer, you will play a key role in delivering high-quality technical solutions for a variety of clients implementing marketing platforms such as Salesforce Marketing Cloud and Data Cloud.

While you may already have experience as a Salesforce Marketing Cloud Developer, this role is also a great fit if you have worked in developer roles that required similar technical skills - such as data modelling, Java
Script, SQL, API integrations, HTML, CSS, SSJS, Liquid (or other templating and personalization languages) - and are eager to apply them in the marketing automation space.

In this role, you will have the opportunity to work on
-
- end solutions, allowing you to develop a deeper understanding of the bigger picture, the connections between systems, and contribution of your work to
- impact customer engagement solutions.

Your responsibilities include:

• Develop and optimize complex audience segmentation queries for targeted campaigns.
• Create, enhance, and maintain dynamic personalization features for Email, SMS, Push notifications, Landing pages.
• Design and implement automation workflows to optimize data flows and customer journeys
• Use APIs and data connectors to ensure scalable seamless communication between the marketing platform and external systems (eg. CRM, CDP, Data Warehouses, Analytics).
• Collaborate with stakeholders (marketers, business analysts, and solution architects) to understand requirements and turn them into technical solutions.
• Participate in technical solution design discussions to provide recommendations on best practices, scalability, and efficiency.
• Ensure
  - quality code through testing, debugging, and peer reviews before production.
• Create and maintain technical documentation for future reference and knowledge sharing.
• Stay up to date with platform updates, new features, and industry trends to optimize usage.

Technical Skills:

• 2+ years of experience working with Salesforce Marketing Cloud, or 3+ years of experience with different roles or marketing automation platforms ensuring the following skills.
• Solid data modelling & SQL knowledge for data querying, segmentation and transformation.
• Hands-on experience with REST/SOAP APIs to integrate marketing platforms with external systems.
• Experience with Java
  Script and Server-Side Java
  Script (SSJS) for scripting and automations.
• HTML, CSS, AMPscript (or other personalization language) experience for content development and personalization. AMPscript can also be easily learned on the job.

Nice to Have:

• Certifications in Salesforce Marketing Cloud Developer, Salesforce Email Specialist, or similar.
• Exposure to Cloud solutions (AWS, Azure, Google Cloud).
• Experience with customer data platforms (CDP) and CRM systems.
• Familiarity with Git and other software development methodologies.

Soft Skills & Work Approach:

• Strong problem-solving and analytical thinking.
• Eagerness to continuously learn and deepen technical skills, staying updated with the latest industry trends and technologies.
• Comfortable interacting with both technical and
  - technical stakeholders.
• Good command of English, with strong communication skills, both written and verbal.

Discover some of the global benefits that empower our people to become the best version of themselves:

• Finance: Competitive salary package, share plan, company performance bonuses,
  - based recognition awards, referral bonus;   
• Career Development: Career coaching, global career opportunities,
  - linear career paths, internal development programmes for management and technical leadership;
• Learning Opportunities: Complex projects, rotations, internal tech communities, training, certifications, coaching, online learning platforms subscriptions,
  -
  - on sessions, workshops, conferences;
• Work-Life Balance: Hybrid work and flexible working hours, employee assistance programme;
• Health: Global internal wellbeing programme, access to wellbeing apps;
• Community: Global internal tech communities, hobby clubs and interest groups, inclusion and diversity programmes, events and celebrations.