Senior Content Writer - PR Bucharest

Senior Content Writer - PR
Bucureşti
Bucharest, Bucharest, Romania

Who are we?

At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to
- changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected.   With $5 billion in sales, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.  

What kind of work will you be doing?

• Write and edit press releases, bylines, blog posts, and other PR-related content, based on requests and creative briefs from individual requestors, or through the global Vertiv Editorial Calendar Smart
  Sheet tool.  
• If instructed, must keep information confidential.
• Follow AP Stylebook for press release writing and editing.
• Conduct interviews or research as necessary to write content targeting audiences with a mix of technical expertise.  
• Revise drafts per input from stakeholder and legal team reviewers. Ensure the final draft has all necessary approvals and has gone through the quality control process before submitting it to the creative or web team.   
• Work with other content and corporate marketing team members to edit, share updates, and
  - check details of related content (PR/Content/Social/etc. )
• Use and maintain Vertiv Editorial Calendar (VEC) to manage the content production process.  
• Use the Wrike project management tool to submit some content to the website team for publication on
• Work with the search engine optimization (SEO) team to ensure we are supporting prioritized keywords and topics in PR writing.
• Learn to use the media monitoring tool to review earned media pickups and possibly serve as backup to the PR coordinator for scrubbing/reporting.

What Would Be the Perfect Qualifications?

• Must write and edit fluently in English.
• Must be trained in copywriting/editing/journalism. A degree in a related subject is a plus.
• Ability to understand Vertiv solutions and concepts behind the technologies quickly; experience with technical writing is a plus.
• Ability to write in Associated Press style.
• Experience conducting SME interviews and listening to recordings of interviews to write content.
• Ability to write in Vertiv tone and in a
  - right voice; familiarity with writing for global brands is a plus.
• Able to submit samples of writing in different styles (, press release, blog post, social media post,  etc. ).
• Ability to manage and meet deadlines.
• Ability to interpret data and correctly attribute research in writing.
• Familiarity working with or in a PR agency is a plus.
• Experience working with global teams a plus.
• Experience working with content SEO,   Semrush and Bright
  Edge is a plus.

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.  

OUR CORE PRINCIPALS:  Safety.   Integrity. Respect.   Teamwork.  Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

•         Customer Focus

•         Operational Excellence

•         High-Performance Culture

•         Innovation

•         Financial Strength

OUR BEHAVIORS

•         Own It

•         Act With Urgency

•         Foster a Customer-First Mindset

•         Think Big and Execute

•         Lead by Example

•         Drive Continuous Improvement

•         Learn and Seek Out Development