💡 Recomand: Consultați și oferte de muncă similare din care cu siguranță veți alege ceva potrivit.
Senior Data Scientist - Marketing Mix Modelling
Are you a seasoned Data Scientist with expertise in Marketing Mix Modelling (MMM)? A prestigious pharmaceutical client is looking for a Senior Data Scientist to lead
- impact projects in
- driven marketing optimisation. This role offers an exciting opportunity to apply advanced statistical and machine learning techniques to
- world marketing challenges.
Key Responsibilities:
- Data Collection & Analysis: Oversee data extraction, manipulation, and analysis, ensuring accuracy and readiness for modelling.
- Model Building: Design base models, integrating KPI drivers, selecting variables, and interpreting coefficients to align with project goals.
- Model Enhancement: Refine and build upon base models to enhance accuracy and reliability, guiding the model towards finalisation.
- KPI & Scenario Analysis: Generate response curves, optimisation charts, and budget allocation scenarios to meet
- looking client objectives. - Model Validation: Assess model performance, pinpoint improvement areas, and ensure robustness and validity.
Qualifications:
- Experience: Minimum 5 years in Marketing Mix Modelling with a proven track record of developing and implementing MMM models.
- Technical Proficiency: Expert-level Python and SQL skills, with familiarity in R and solid experience with Pymc and
- based data science frameworks (Azure preferred). - Advanced Statistical Knowledge: Proficient in
- based models, probabilistic programming, and Bayesian methods. - Complex Data Management: Expertise in working with large datasets using SQL and Spark.
- Analytical Expertise: Strong foundation in optimisation, applied mathematics, and simulation.
- Education: MS or Ph
D in Data Science, Computer Science, Applied Mathematics, Statistics, or a related discipline with a solid modelling background.
Why Join?
This is a unique opportunity to shape the future of
- driven marketing strategies in a
- impact sector. Use your expertise to drive innovation and optimise marketing performance for a global pharmaceutical leader.
Fii primul, care se va înregistra la oferta de muncă respectivă!
-
De ce să cauți de muncă pe Lucrezi.ro?
În fiecare zi oferte noi de muncă Puteți alege dintr-o gamă largă de locuri de muncă: Scopul nostru este de a oferi o gamă cât mai largă de opțiuni Lasă să-ți fie trimise noile oferte prin e-mail Fii primul care răspunde la noile oferte de muncă Toate ofertele de muncă într-un singur loc (de la angajatori, agenții și alte portaluri) Toate serviciile pentru persoanele aflate în căutarea unui loc de muncă sunt gratuite Vă vom ajuta să găsiți un nou loc de muncă