Senior Marketing Manager Arad

Senior Marketing Manager
Arad
Arad, Romania

Porta KMI Romania is looking for Senior Marketing Manager, responsible for planning, developing and executing marketing strategies to promote our company’s products, increase our brand awareness, and drive business growth.

Key responsibilities:

1. Strategic Planning

• Develop and implement comprehensive marketing plans that align with the company’s overall goals and objectives.
• Conduct market research to identify target audiences, market trends, and competitor strategies.
• Set measurable goals for marketing campaigns and monitor progress.

2. Campaign Management

• Design and manage marketing campaigns across multiple channels, including digital (social media, email, PPC), print, and events.
• Oversee content creation, ensuring it aligns with brand guidelines and resonates with the target audience.
• Coordinate with internal teams and external vendors or agencies to execute campaigns effectively.

3. Budgeting and Resource Allocation

• Develop and manage the marketing budget, ensuring cost-effectiveness and return on investment (ROI).
• Allocate resources efficiently, including staff, tools, and third-party services.

4. Team Leadership

• Lead and mentor the marketing team, fostering a collaborative and innovative environment.
• Provide clear direction, set performance goals, and evaluate team members’ progress.

5. Data Analysis and Reporting

• Track and analyze key performance indicators (KPIs) and campaign metrics to assess success.
• Use insights from data to refine strategies and improve outcomes.
• Prepare and present reports to stakeholders, highlighting achievements and areas for improvement.

6. Brand Management

• Ensure consistent messaging and branding across all channels and touchpoints.
• Develop strategies to strengthen brand equity and maintain a positive brand image.

7. Customer and Stakeholder Engagement

• Collaborate with sales and product teams to align marketing strategies with business needs.
• Build relationships with customers through surveys, feedback, and community engagement initiatives.
• Represent the company at industry events, trade shows, and other promotional opportunities.

8. Staying Current

• Keep up with industry trends, emerging technologies, and best practices in marketing.
• Experiment with new tools, platforms, and techniques to enhance marketing efforts.

Ideally you should have:

• Strong analytical and creative skills.
• Excellent communication and leadership abilities.
• Proficiency in marketing tools, CRM software, and analytics platforms.
• Experience in digital marketing and familiarity with SEO, SEM, and content marketing.
• Ability to adapt quickly in a fast-paced environment.

We offer you:

• Performing in an international highly professional environment
• Professional development opportunities
• Attractive remuneration package
• Working tools: company car, laptop, phone
• Private healthcare benefits

If you are a strategic thinker with a passion for marketing and a proven track record of driving results, we invite you to apply for the Senior Marketing Manager position and be part of our exciting journey towards success.