Trade Marketing Specialist Bucharest

Trade Marketing Specialist
Bucureşti
Bucharest, Bucharest, Romania

Widen Your Horizons. Join the Next Chapter of Your Career

At Essilor
Luxottica, we are committed to empowering our people to grow and succeed. This is your opportunity to take your career to the next level, embrace new challenges, and continue making a difference.

We work for a brighter future, thinking today about the world of tomorrow. ​

Don’t miss the chance to shape your #Future
In
Sight with us!

We are looking for experienced Trade Marketing Specialist to join our team in Romania.

Join us in redefining the boundaries of what’s possible!

Your role

As Trade Marketing Specialist you are responsible for the field marketing, advertisement and PR for Essilor products. You are working very closely with the sales department, and you are preparing and conducting the marketing activities in close cooperation with the marketing team of Romania, CEE and headquarters.

Main responsibilities:

1. Global strategy implementation:

• Defines market priorities and translates global strategy into local activities

• Develop tactics to drive qualified traffic

• Defines action plans and media campaigns

• Recruit partners to support marketing for resources we don't have

2. Local portfolio, pricing and promotion strategy:

• Defines market strategy for portfolio and pricing (catalogue)

• Defines marketing
- branded investment and promotion channels

3. Trade activation to support sales & ECPs:

• Identifies levers and creates promotional strategies to increase sales growth

• Identifies key priorities to recruit & activate customers and increase recommendation

• Deploys education strategy and manages local KOL to influence recommendations

• Organises trade events and drives local advocacy

• Develop and coordinate ECP's boost programs (staff motivation, promotion)

• Develop internal motivation programs

• Preparing action plans for B2B activation

• Managing marketing for export markets

4. Monitoring, reporting and budget management:

• Measure and report on the performance

• Regular monthly reporting for all projects and marketing acitivities

• Managing marketing investments (budget)

5. Customer satisfaction & Purpose:

• Customer Service & Satisfaction– contributing to high scores on Customer Satisfaction

• Develop & execute programs to deliver on a corporate mission: “See more, be more“

Must-have requirements:

• Master’s degree in marketing or business
• 5- 8 years of experience in Marketing/Trade Marketing function
• B2C & B2B understanding
• Category development experience
• External partners relations management (marketing/trade marketing/media agencies)
• Outstanding presentation skills
• Project management experience
• Collaborative style, curiosity, ability to cope with agile environment
• Fluent English and Fluent Romanian

Recruiting process

Our recruitment process may vary. If you are selected, you will be contacted by our recruiters, who will

guide you through the specific steps for your application.

We Are One: Our DEI commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and

provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual

orientation, or any other characteristic that makes us unique

#LI-YL1